
Claap
Meeting recording and conversation intelligence platform for sales teams with AI CRM enrichment
Overview
Claap is a meeting recording and conversation intelligence platform specifically designed to transform sales conversations into structured data actionable by AI. The four-step process: record all meetings (calls, videos, emails) without visible bot via Chrome extension, automatically enrich CRM with structured summaries and deal scores, activate AI agents (internal or external via MCP) for automated actions, and generate coaching at scale based on real conversations. Transparent pricing: permanent free plan (10 videos/user, 300 min), Pro €24/user/month with unlimited recordings, Business €48/user/month with all AI insights and AI editor. 20% discounts for annual payment.
Claap maintains a French version of its site (claap.io/fr) and a fully French-localized interface, making it accessible for French-speaking SMEs. A fully documented REST API (help.claap.io/api) and webhooks enable integration with no-code/low-code tools (Zapier, Make, Airtable, n8n). Native integrations cover HubSpot, Salesforce, Attio and Pipedrive for automatic CRM enrichment. The main advantage is the freemium model offered: a free plan without commitment to test with limited videos. Pricing for paid plans is not publicly displayed, making progressive cost difficult to predict. The major drawback is that Claap targets sales primarily, not support: it does not optimize for customer service.
Our verdict
Best for French-speaking sales teams recording sales calls and seeking automatic CRM enrichment without bulky video tools. Not for you if you are a support center or have high compliance needs: Claap is designed for sales, not regulatory QA.