Factors.ai

Factors.ai is an Account-Based Marketing (ABM) and attribution platform built for B2B growth teams seeking to identify accounts with maximum engagement and send targeted ads in real time. It combines visitor identification ("who visited my site and where"), multisource intent signals (web behavior, content consumed, job changes, LinkedIn signals), native LinkedIn/Google Ads optimization with automation, and multi-touch attribution tracing to pipeline stage/closed-won. Lite plan ($199/month) opens basic identification and scoring; Basic ($6,000/year) adds advanced segmentation, custom reporting, bidirectional CRM sync. Free 2-week trial without credit card. Pricing grows with company volume tracked.

Factors.ai offers no French-language interface and does not mention French support. An MCP (Model Context Protocol) integration enables connection with ChatGPT and Claude for ad-hoc AI queries on ABM data. SOC 2 Type II and GDPR/CCPA/PECR compliant per vendor. Pricing caution: Lite at $199/month covers basics but with limited identified users and reports; real ROI emerges in Business+ tiers ($6-20k/year) where advanced segmentation and revenue-impact automation activate, raising true TCO. Depends on volume of organizations to track (target account count).