
Funnel.io
Marketing data pipeline with 600+ connectors to centralize, normalize, and analyze multi-channel performance data
Overview
Funnel.io is a marketing data pipeline platform that connects 600+ sources (Google Ads, Meta, LinkedIn, TikTok, Google Analytics, etc.) to centralize multi-channel performance data in a single warehouse. The tool automatically normalizes data from heterogeneous sources (correcting duplicates, aligning conversions) and offers a dashboards module to create custom marketing reports. The Starter plan ($300/month billed annually) covers the 121 most popular connectors and 3 reporting solutions; the Business plan ($600/month) unlocks 500+ advanced connectors, custom integration, and a measurement module; Enterprise (Pricing on request) adds EU data residency and dedicated support.
Funnel.io has no French-language interface: the product and documentation are English-only. For teams concerned with GDPR, the Enterprise plan enables EU data residency but requires significant commercial commitment. The tool exposes an API and MCP (Model Context Protocol) connector to automate workflows or integrate with AI agents (Claude, ChatGPT, Cursor). Pricing is based on connector count and complexity: a free initial diagnostic is recommended before committing to a plan, as the gap between Starter and Business closely depends on specific needs.
Our verdict
Best for SMEs and marketing agencies centralizing multi-channel performance (search, social, email, web) and wanting a single source of truth without manual daily exports. Not for you if you work only one or two channels: the minimum price ($300/month) targets complex campaign portfolios.