Plerdy

Plerdy is a behavioral analytics tool helping e-commerce and websites understand why visitors do not convert. It combines heatmaps (clicks, mouse movements, frustration clicks), session replay (anonymized videos of user behavior) and AI recommendations to optimize conversion. The platform includes SEO tools (5,000 to 50,000 SEO audits/month depending on plan), customizable pop-ups and paid traffic analysis. Pricing tiers: permanent free plan, then Startup ($21/month annual), Scale ($42/month annual) and Thrive ($70/month annual), with add-ons (SERP Checker, UX AI Analyzer). Annual payment discounts (35%) make the tool very competitive.

Plerdy offers a French-language localized interface and multilingual support. An API is available with integrations via Zapier and ApiX-Drive (294 connectors). The free plan is generous (100 heatmaps/day, 500 session replays/month) and sufficient for small-scale testing. The main drawback is that detailed behavioral data (session replay) concentrates on paid plans: free and Startup plans do not allow deep tracking. Plerdy targets conversion optimization primarily, not global marketing analytics: it complements Google Analytics rather than replacing it.